Wednesday, May 9, 2012

History of Lucozade    Lucozade is a drink created in the UK and is sold all over Britain. It was created by Thomas Beecham, from Newcastle in 1927. He made it out of glucose syrup to provide a source of energy to people who were ill. Lucozades original name was Glucozade until 1929, when they removed the first letter from Glucozade.

It continued to increase in sales with minor changes on the way. Then in 1985 it was realised that Lucozade couldOrange is obviously the best :) In 1996, their packaging and logo completely changed, which dramatically increased the value of UK sales to almost £ be used as an everyday drink, instead of for just when you’re ill, because of this, Lucozade changed its slogan from ‘Lucozade aids recovery’ to ‘Lucozade replaces lost energy’. Lucozade tablets were also bought out in this year.
Lucozade Tablet

In 1987, two new flavours were made, these are orange and lemon. Lucozade 75 million in just five years, this was over triple of the sales it was getting before. Lucozade Tropical was created, along with Wild Berry.

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